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大桥鸡精·谈笑爱心基金——2014年助学特别行动

作者:管理员  发布时间:2014-6-25  浏览量:2977

2014年暑期,大桥鸡精与湖北“经视欢乐送”节目在全省范围内,成功的组织了一次针对贫困大学生助学的特别活动。在长达两个月的时间里,大桥鸡精通过谈笑爱心基金,一共向15名新生和6名老生(曾经接受过大桥鸡精支助的大学生),按新生每人5000元,老生每人1000元的标准,总共发放了81000元的助学金,同时还给这些学生发放了5000多元的助学物质。

“经视欢乐送”报道这次活动按走访调查、跟踪、圆梦的三个阶段完成。

第一阶段“大桥鸡精”和“谈笑爱心基金”的联手活动,在长阳两个刚刚拿到高考分数的学生家庭进行走访。省内工作站站长史德忠与经视主持人谈笑一起爬山涉水,花了6个小时,来到长阳土家族自治县、贺家坪镇、七里坪村的陈晓静家里。当现场听到父亲为了自己的女儿读书,把自己每天在外面打零工的钱寄给女儿时,伤心流泪的父亲感动了当时现场所有人,同时也感动了当天电视节目的观众。

另外一期调查节目,是我们的销售人员走访了一个矿工家庭,当时两个双胞胎儿子,大双刘文只考了609分,报考华中科技大学非常困难,于是我们现场连线了在华中科技大学老生田科烺,帮助他俩按贫困生指标报名后,刘文、刘武两兄弟双双被华中科技大学录取。

第二阶段助学活动由大桥鸡精资助过的两个大悟老生,在暑期期间,用帮助谈笑爱心基金助学方式,去回报社会的形态,跟踪报道了两个刚刚拿到大学通知书的学生。

第三阶段圆梦节目在819日制作完毕,我们大桥鸡精工作人员亲自深入长阳土家族自治县,一个叫“鸭子口”的深山老林的地方,了解到山区孩子成长不容易的过程后,在长阳县城与4位帮助我们找到这批优秀的贫困大学新生的老生一起,市场部黄平经理为长阳8位学生每人发放5000元助学金。

最后一期是在革命老区大悟县一中举行,这次录制的节目,把两名大悟老生,在去年接受大桥鸡精助学金后,通过一段时间大学学习后,感觉大桥鸡精的助学,对自己在大学学习、生活起到明显帮助,于是他们向谈笑爱心基金和大桥鸡精投递感谢信。

活动中体现的这两名女大学生从曾经接受社会帮助,转换成如何投身社会公益活动,从而获得自己的第一份价值观,而这一点与我们味好美(武汉)食品有限公司从事慈善事业息息相关。

In the summer of 2014, we held a special activity to help poor students with HBJS. During these two months, we supported RMB 5000 to 15 freshmen and RMB1000 to other 6 students who we had supported before with the total sum of RMB 81000. We also gave the goods and materials with the value for more than RMB 5000 to those students.

Three parts for this show are conducted, which is Investigation, Tracking and Implementation.

First we visited two students who just got the college entrance examination in Changyang, Our sales manager Mr.Shi and Tanxiao from HBJS spent 6 hours to arrive Chenxiaojing’s house. The father told us with tears that he spent up all his money to support his daughter for study, which were moved by all audiences.

Another program is that our salesmen visited a miner family of twin boys. The older brother just got 609 scores at that time, but it’s very difficult for him to enter Huazhong University of Science and Technology. We connected live with Kelang Tian who is the teacher of HUST, and helped them apply for admission by enrolling economically disadvantaged students. So these twin boys are successfully accepted by HUST with our help.

Secondly, two poor students who had been supported by us in Dawu before gave back to the community with the same way which they got before. Two poor freshmen got help by Tanxiao love fund through their investigation and recommendation.

The last part of this program was finished on 19th, Aug. Our staff went to deep mountains which are called”Yazikou” in Changyang. We learned that it is hard for the children, our marketing manager Huangping awarded RMB5000 for each 8 students in Changyang.

The last part was held in the old revolutionary base areas in Dawu. The two students we supported last year sent thanks- letters to Tanxiao Fund and McCormick (Wuhan).

After granted social help, these students are engaged in social activities, and obtained their social values. This is what embodies McCormick (Wuhan) shared value engaged in charity.